Branding your Van
'Image is everything' - and professional 'Vantrepreneurs' are no exception...
Anyone driving on the motorways will have spotted the green-liveried Eddie Stobart vehicles or the imaginatively decorated 'Sky TV' vans, depicting (in photographic quality), Homer Simpson or scenes of wild animals as featured in their TV documentaries.
They are literally - a mobile, eye-catching (and well-remembered) advertisement for their services!
Get it right
Think carefully how you can use the space on your van to get your marketing message across, link it with your corporate identity, logos and literature. With the right cosmetics your van can be a mobile advertising hoarding or business card, informing potential customers who you are, what you do and how to contact you.
More cost-effective than advertising in the media - an advertisement in the form of vinyl decals or signwriting on your van is a great way to reach customers each journey you make.
(Statistics show that a busy vehicle can be seen by as many as 3,000 people an hour).
Vehicle signage is popular for a reason, it really does attract new business, raises the profile of your company and adds a professional appearance.
Consider a QR Code (Quick Response Code) - it links in with today's smartphones, making it simple for anyone to point their phone at your van and instantly have your full contact details.
Eye-catching graphics, colours, typefaces, your USP, phone number and web address - will all help to get your message across. The better the design - the harder your van branding will work for you. Sign writing or, to take it a step further, van wrapping can be a highly cost-effective way to spread your company name. If you're investing thousands in your business when you buy a quality used van, ensure you maximise its potential by getting the branding right.
Improving your image
As well as being a mobile advert for your business, van branding also forms part of the overall image of your company.
Arriving in a smartly branded van will make a far better impression than a plain white van that was hired that morning. Create that excellent first impression!
If you have altered your van in any way, it is important to inform your insurance company, as it may count as a modification. Check first!